Content Strategy and Copywriting
A professional website needs professional copywriting, otherwise, you run the risk of looking unprofessional and sloppy.
Our team of experienced authors makes sure your voice is heard through blogs, PR, call-to-action strategies, whitepapers, eBook branding and more.
We research SEO keywords that your business should be found for and incorporate them into our texts, leading to your articles being on the top lists of Google searches.
We analyze the competition and your current copy to see what works best for you, evaluating your site, your marketing, and your industry, we help you find your own unique voice and message to share with the world in a tone and style which attracts and builds upon the trust of your customers.
Our professional yet unique writing style ensures your articles sound human and not robotic like the ones were written by keyword generators.
So how do we make all of this happen?
We hire professionals.
We learn from your business creating industry-leading content that will surely make you rise above the competition.
Our copywriting services range from business writing, newsletters, white paper writing, eBooks and so on.
Here is exactly how each of these services will help your company grow.
Newsletter Writing Services
Email newsletters are essential to keeping your current and prospective customers informed about your band. This is an effective and successful marketing strategy as newsletters present an ideal way to stay up to date with your target audience while guiding them towards more products.
We begin writing by identifying what your target audience wants through demographics and once appropriate personas are created, our content writers will craft a newsletter that incorporates existing content marketing assets that are appealing to your specific target audience, this, in turn, encourages higher open rates, click-through rates, and conversions.
Our writers team up with our graphic designers in order to make a book that’s both easy to read and incorporates visual themes, making the overall books have useful information in a format that is both easy and enjoyable to read.
We make sure each chapter is consistent and everything aligns perfectly, we also include unique writing styles that are easy to understand and keeps the readers engaged, making the book enjoyable at any point during its length.
White Paper Writing
White papers are essential towards building your brand and giving out a trustworthy image.
These assets build credibility among online audiences by demonstrating what your company can achieve, all while providing excellent lead generation opportunity through downloads from potential customers.
We work with you to determine the topics that are most relevant with your target audience and we collaborate with your own internal subject matter in order to develop a valuable and relevant content marketing asset that your audience will enjoy.
Once the final copy has been transformed into a formatted asset by our graphic design team, implementing brand colors, fonts and design elements as requested, we launch the white paper.
We aren’t just any group of trained writers or authors, we optimize the text to be search engine optimized and we analyze and implement the latest marketing practices.
What makes is special is the fact that we interview all of our clients, learn exactly what their goals are and their company’s goal is before the writing process begins, this gives us an edge over the competition as we have a direct course to follow because we examine and learn what the path we need to take looks like.
The industries we are familiar with include: finance law, health care, education, manufacturing, entertainment, travel, technology and much more.
THE KEY TO SUCCESS WHEN IT COME TO SOCIAL MEDIA MARKETING IS UNDERSTANDING YOUR AUDIENCE
The B2B and B2C process, from discovery to conversion, may extend for week or even months of information gathering. Our experts do the work from your brand, improving direct website traffic, brand influence and search engine rankings. We have a team of experts that can work with you to deliver a customer-centric program geared at converting and retaining customers.